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Why DTC Brands are switching from Loyalty Platforms to Loyalty Partners

Posted by Flaunt
Nov 6, 2024

The loyalty game has changed. Gone are the days when you could simply plug in a points program and watch the retention rates soar. Today's customers expect more, and delivering on those expectations requires expertise, resources, and time that most brands simply don't have.

That's why we built Flaunt differently from the start.

The Problem with "Platform-Only" Solutions

Let's be honest: most loyalty platforms create more work, not less. You're already juggling multiple tools, managing campaigns, and trying to prove ROI. The last thing you need is another complex system to figure out.

Here's what typically happens when brands implement a traditional loyalty platform:

  • Months spent on program design and setup
  • Endless back-and-forth with developers and designers
  • Constant campaign maintenance and optimization
  • Hours devoted to customer support
  • Struggle to measure and prove real impact

And that's assuming you have the bandwidth to manage it all. Most brands don't.

The Flaunt Difference: Service First, Always

We looked at the loyalty landscape and asked ourselves: What if we didn't just provide the tools, but actually handled everything for brands? What if we became their complete loyalty department?

That's exactly what we do. When you partner with Flaunt, you get:

1. Expert Strategy & Design

Our Certified Loyalty Marketing Professionals (CLMP) audit your needs and create a custom program that drives real profits, not just points. We look at your unique brand story, customer behavior, and business goals to design a program that truly moves the needle.

2. Zero-Lift Implementation

Remember that long list of setup tasks? We handle all of it:

  • Custom program design
  • Copywriting and creative assets
  • Landing page development
  • Email and SMS flow integration
  • Technical implementation
  • Staff training and documentation

3. Ongoing Management & Optimization

This is where we truly shine. While other platforms leave you to figure things out, we:

  • Run your campaigns
  • Manage customer support
  • Analyze performance data
  • Optimize for growth
  • Conduct monthly strategy sessions
  • Provide clear reporting and insights

Real Results, Real Growth

Our service-first approach isn't just about making your life easier (though it definitely does that). It's about driving real, measurable results.

Just ask Barefaced, who saw a 17% increase in sales within 90 days of launching with Flaunt. Or Blair Skincare, whose custom program is revolutionizing how they engage with customers.

The secret? When you have experts handling your loyalty program, you can:

  • Focus on scaling your brand while we handle retention
  • Move beyond basic points and discounts
  • Drive true incremental behavior
  • Reduce reliance on margin-eroding promotions
  • Finally understand your program's real ROI

Your Complete Loyalty Department

Think of Flaunt as your dedicated loyalty team. We bring together strategists, designers, data scientists, and support specialists to handle everything your program needs. While other solutions give you more work, we take it off your plate.

Our deep integration with essential tools like Shopify, Klaviyo, and Gorgias means you get a seamless experience that works with your existing tech stack. No more juggling multiple platforms or dealing with complex integrations.

Think It's Time to Transform Your Loyalty Strategy?

Stop choosing between growth and bandwidth. Let our team handle your loyalty program while you focus on scaling your brand.

Book your strategy session today and discover how Flaunt's service-first approach can drive real growth for your brand – without adding to your workload.

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