Loyalty isn’t a series of transactions.
That’s a marketing and brand-building truth that Flaunt deeply understands. So we're always thrilled to work with incredible brands who believe the same.
That’s why we’re so excited to announce our new partnership with Friday Beers, a rising star in the media and lifestyle space (with a killer, crispy light beer that’s pretty exceptional).
The Friday Beers Challenge: Beyond Traditional Loyalty
Friday Beers, known for their hilarious content and collectable merch, came to us with a specific set of goals:
- Drive incremental and repeat purchases to grow their merch business
- Fuel audience growth and cross-pollination across their brand portfolio
- Create measurable revenue impact for their brand partners
“We knew we needed a unique solution for our unique asks,” said Quinten Curtis, Director of Marketing at Almost Friday Media. “Our goals around loyalty extend beyond traditional purchases and we needed a partner who truly understood what we valued and how we wanted to achieve it.”
Crafting a loyalty program for a media-first apparel company is far from well worn territory. Friday Beers’ objectives required a loyalty program that’s more than just the typical points-for-purchases model.
They needed a solution that could integrate seamlessly with their existing tech stack (Shopify and Klaviyo) while also leveraging their unique brand partnerships and booming social media presence.
The Flaunt Solution: Bespoke Loyalty Design and Management
At Flaunt, we pride ourselves on being more than just a loyalty platform or consultancy - we're both. Our approach to Friday Beers' challenges demonstrates why this unique positioning is so powerful:
1. Custom Program Design
We designed a loyalty program tailored specifically to Friday Beers' brand objectives. This isn't a one-size-fits-all solution, but a carefully crafted strategy that takes into account their unique business model and customer base.
2. Social Media Focused Cross-Brand Engagement
This was a really invigorating (and innovative) challenge. Friday Beers operates multiple brands and properties. It was crucial that their loyalty program encourage cross pollination among those bands and encourage growth across their social media platforms, especially Instagram. We incorporated these goals in their challenge and reward system. Customers can earn points or unlock rewards for following and engaging with different brands in the Friday Beers portfolio across various social media platforms.
3. Gamified Challenges
Friday Beers is focused on fun–so we knew we had to create a next-level, gamified loyalty experience for their fans. This isn’t just collecting points, we leveled up and crafted challenges designed to encourage merch sales, effectively increasing each customer and follower’s LTV, all while having a blast on the site.
4. Leveraging Brand Partnerships
Unlike off-the-shelf loyalty apps, our solution allows for the seamless integration of brand partnerships into the rewards structure. This means Friday Beers can offer unique, high-value rewards through their partners, creating a more compelling loyalty program that drives value for all parties involved.
5. Seamless Tech Integration
Our Shopify and Klaviyo integrations are best-in-class, allowing for deep personalization and targeted communications. This includes personalized nudges and loyalty-specific campaigns that drive program engagement.
The Flaunt Difference: Managed Service
For Friday Beers, what truly set Flaunt apart from our competitors is our managed service approach. We don't just provide the technology; we become an extension of your team.
“When the Flaunt team explained the value prop and process, 90% of me was psyched and 10% of me was a little skeptical,” said Quinten. “We’d looked at other services and what Flaunt was doing was so far beyond comparable offerings. Their strategic services and ability to create something truly unique and impactful, fast, is wild.”
Here’s what we promised (and delivered on) for the Friday Beers team:
Zero Lift
We handle everything from program design to ongoing management. This includes setting up Klaviyo flows, managing customer inquiries about points and rewards, and continually optimizing the program.
Expert Management
Our team of Certified Loyalty Marketing Professionals designs and manages your program, ensuring it drives incremental profits and aligns with your business objectives.
Ongoing Optimization
We don't just set it and forget it. Our team continually analyzes program performance, suggesting and implementing improvements to maximize ROI.
Strategic Consulting
Regular strategy sessions provide actionable insights and solutions tailored to your evolving business needs.
Results That Speak Volumes
We can’t wait for this program to be out in the wild, enhancing fan experience and lifting metrics across the board for Friday Beers.
While it's still early days for Friday Beers x Flaunt, our hopes are high—and with good reason. Our track record speaks for itself.
For example, our work with Barefaced, a leading skincare brand, has driven significant results:
- 17% increase in sales through strategic "Stay Subscribed" challenges
- Improved customer engagement and brand loyalty
- Increased lifetime value and reduced customer acquisition costs
The Future of Loyalty for Media and Lifestyle Brands
Our partnership with Friday Beers and the bespoke, multi-dimensional value we’re bringing to their ecosystem demonstrates the power of a truly integrated loyalty program for media and lifestyle brands.
By leveraging social media engagement, brand partnerships, and gamified challenges, we're creating a loyalty experience that goes so far beyond transactions.
For DTC brands in the fashion/apparel and media/lifestyle categories, Flaunt offers a turnkey, low-life way to:
- Drive repeat purchases and increase LTV
- Nurture a more engaged and loyal customer base
- Leverage your brand partnerships for mutual benefit
- Turn your loyalty program into a significant revenue driver
At Flaunt, we're not just providing a loyalty program - we're offering a full-service solution that can transform your customer relationships and drive sustainable growth.
If you’re ready to learn more, book office hours with our team to discuss how we can tailor a loyalty solution for your brand.
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