Flaunt kicked off its 2024 World Tour with a big splash at CES this January. The event was highlighted by eye-catching content & programming, a Brunch & Learn in the Flaunt Suite at the Cosmopolitan, and the (unofficial) "CES Shuttle" - a purple Lamborghini decked out in Flaunt branding - cruising down the strip.
(ICYMI) Flaunt helps brands drive ROI from Roblox
Flaunt recently launched its first-to-market Roblox integration, purpose-built for marketers looking to connect Roblox experiences to their core business platforms. Flaunt’s Campaigns solution, coupled with the Roblox integration, enables brands to acquire new customers & data, conduct “phygital” commerce, and integrate with loyalty programs.
Two of the first brands to pilot campaigns using the integration are bubly Sparkling Water (PepsiCo) & Lamborghini.
To celebrate the success of the bubly launch, Flaunt hosted an exclusive brunch event at CES, featuring an all-star panel with leaders from PepsiCo, VaynerX, and Roblox, moderated by Flaunt CEO, Connor Kelley.
Sights & sounds from the event
Roblox’s Head of Ad Operations & Insights, Justin Heo, discussed the essence of the opportunities for brands on Roblox - from its expanded Immersive Ads product, to the advantages of brands showing up in 3D immersive experiences, to the real-world commerce opportunities coming to the platform later in 2024.
Avery Akkineni, CMO at VaynerX, talked about how bubly deployed a 2-phased strategy in order to build trust with Roblox fans in what was PepsiCo’s first ever launch on Roblox. She also discussed the importance of first-party data in understanding your customers and the opportunities unlocked for brands through Flaunt’s Roblox solutions.
Kelli McCarthy, Global Director, Web3 Next Gen DTC, Strategy & Transformation, at PepsiCo discussed the brand’s objectives in entering Roblox and the importance of normalizing “doing something first to market” in addition to collecting first-party data, which enables PepsiCo brands to better personalize their Tasty Rewards program marketing strategies.
“We got a Lambo”
The most buzzworthy day of the 3-day event may have come on Tuesday, when Flaunt decked out a purple Lamborghini in logos and took a few lucky conference goers on a ride down Las Vegas Boulevard.
Flaunt World Tour ‘24
It’s safe to say Flaunt’s World Tour got off to quite a hot start in Vegas, but we’re back on the road in The Big Apple next. Be sure to catch a “show” when the tour stops in your city!
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